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Rachel Yeo | Copywriter & Editor

resume

Isolated Nation 
Music Editor & Reviewer
September 2015 – Present

As the Senior Music Editor, I aid Isolated Nation in editing articles, promoting events, and organising media accreditation for local shows, Fringe World and Perth Festival. Along with inducting new writers, I frequently review concerts, events and Australian music festivals such as Yours & Owls Festival, Listen Out and Wine Machine. I have also interviewed musical artists including The Wombats, Empire of the Sun and Cub Sport.

social créatif
Copywriter
December 2018 – Present

social créatif is a full-service social media agency assisting in the social media management, development and digital campaigns of clients across all industries. As one of their main writers, my predominant role lies within content creation – more specifically, the creation of business profiles, website copy and social media content.

Perth Happenings
Arts & Culture Columnist
March 2020 – Present

As part of the newly formed Culture Queens team, I contribute blog posts and reviews which cast a spotlight on Perth's flourishing culture and arts scene – covering everything from film festivals and events to local music. I regularly help our Director to edit blog features, create email newsletters, schedule social media posts and facilitate collaborations.

Balloon Music
Publicity Assistant
February 2020 – Present

Balloon Music offers management and promotional services for determined and passionate musical artists. Wherever necessary, I aid management with media liaison, press release distribution and other public relations activities.

​Bar Pop
Marketing Assistant
April 2019 – February 2020

At Bar Pop, I was tasked with content creation across multiple digital channels for Perth pop-up events such as the Ice Cream Factory Summer Festival, SNACK and Perth Craft Beer Festival. My role also includes monitoring socials and coordinating other marketing material to facilitate the smooth launch of each event.
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Be Media
Freelance Copywriter
April 2019 – Present

Through blog posts and articles, I produce evergreen and topical content for a variety of Be Media’s clients across Perth and Sydney. Each article is optimised, tailored to the client's specific industry and written with SEO principles in mind.

Fringe World Festival
Fringefeed Reviewer
January 2020 – February 2020

As a seasoned reviewer of Fringe World Festival shows, my official role at Fringefeed revolved around publishing reviews with a quick turnaround – in order to facilitate ticket purchasers' decisions across an exciting, jam-packed season.

Perth Is OK
Freelance Contributor
March 2019 – Present

As one of Perth's largest submission-driven digital communities, Perth Is OK is well-known for sharing sights, attractions, local businesses and events around Western Australia. Currently, I contribute articles to the publication which aim to promote Perth's many lifestyle opportunities.

Bonfire 
Content Specialist
October 2018 – February 2019

As a Content Specialist at one of Perth’s leading digital marketing agencies, my role focused on content optimisation to aid in attaining organic growth for clients' SEO campaigns. Furthermore, this position has seen me working alongside the content marketing team, greeting clients day-to-day and engaging in strategic link building tasks.

Elite Digital Campaigns 
Copywriter & Content Curator
June 2017 – September 2018

Representing a digital marketing agency that works with real estate agents/agencies, property developers, home builders and business owners to help them create content to generate exposure, brand awareness and leads. My role as the head writer has involved crafting:
•  Engaging social media content and campaigns
•  Professional profiles
•  Editorial pieces
•  Speeches and video scripts
In doing so, I have assisted our clients in appealing to their target audiences, both locally and internationally. This has included creating vital copies for property developments in Perth such as Infiniti 8 Apartments, Botanical Apartments and Arthouse Apartments.


Colosoul Magazine
Editorial Intern
February 2018 – August 2018

Collaborating to produce online and in-print works with Colosoul Magazine, a non-for-profit media organisation based in Perth. Throughout the internship feature articles, opinion pieces and other works relating to the field of journalism are to be produced. A team of writers and I released an online print edition at the conclusion of the internship.

The Australia Times
Proofreader & Contributor
2015 – 2016

Submitting and publishing articles to The Australia Times online magazine, and lending my proofreading skills wherever necessary.

Lost Magazine
Contributor
2015 – 2016

Furthering my writing skills by penning feature articles and media reviews for the start-up Perth publication, Lost Magazine. 

© RACHEL YEO 2020. ALL RIGHTS RESERVED.
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